Creator drinking a canned soda in a bright blue studio

Getting started with research

Learn how to gather inspiration and turn useful findings into a clear direction.

Start with a focused question: what audience, format, or creative problem are you exploring? A clear question keeps your research relevant and makes it easier to compare examples.

Save the references that reveal a useful pattern, then write down what you noticed. Those observations can become a practical creative direction instead of a loose collection of inspiration.